Kracknut is a healthy coated peanut brand from India. It is loaded with flavor and is baked, not fried. Heartistik created an aesthetic for the visual branding of Krakcnut. We worked with a team of experts to create unique visual content, a brand style guide, a website, and social media presence. We produced a mix of highly characteristic product photos along with playful stop-motion animation videos featuring models in order to elevate Krakcnut’s branding. Heartistik’s role was comprehensive, from art direction to product photography and post-production. We worked with the existing package design and mascot to create a more solid brand identity and digital presence.